Salesforce announced a US$1 billion investment in Singapore over the next five years to accelerate digital transformation and expand the local labour force in key service and public sector roles. The company’s Agentforce AI system and associated technologies will drive innovation, with partnerships including the Singapore Management University, Institute of Technical Education, and Ngee Ann Polytechnic to equip students with CRM and AI skills.
Having invested in Singapore for nearly two decades, Salesforce serves customers like Singapore Airlines, Grab, and FairPrice Group, boosting operational efficiency and personalized customer service through advanced generative AI and research collaborations, driving consistent growth worldwide.
